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Prices on this website are NOT eBay prices.
These prices represent estimates of prices of certificates
when they sell in well-attended, well-promoted live
auctions. Live auction prices are often much higher
than eBay prices. This reflects
differences in the numbers and types of buyers and sellers,
as well as
noticeable differences in professionalism.
I have recorded eBay prices every day for several
years. These records disclose several interesting
relationships between eBay prices and live auction
prices.
(1) As a rule, eBay prices are higher than live auction
prices among very cheap (sub-$10) certificates.
(2) Among
slightly higher priced certificates ($10
to $35), eBay prices and live auction prices are roughly
equal.
(3) Above that
level, live auction prices exceed
eBay prices. The differences become
very pronounced in certificates that sell for more
than $100.
(4) Among high-priced certificates (over $300), live auction
prices are often 50% to 150% higher than eBay prices. Many
professional dealers buy high-value certificates on eBay
and resell in fixed-price catalogs and live auctions.
I want to stress -- in the strongest possible way! -- that
my price estimates do NOT reflect eBay sales prices. Please
see my November,
2006 newsletter for more on the subject
of eBay pricing.
The complexity of estimating prices.
Estimating prices
for collectibles is a complicated subject. You could spend
years studying pricing and you would still be surprised.
Huge numbers of factors affect prices. In order to feel
comfortable buying collectibles, you must
understand that pricing is ambiguous, unpredictable, and
variable. It is much more complicated than the concept of
supply and demand implies.
First, you must understand that value is established
at only ONE discreet point in time. That moment is
when one buyer and one seller agree on price. Every valuation
before that moment is an estimate. Every valuation
after that moment is an estimate.
Following is a discussion of some of the factors I use
when I estimate prices
for collectible certificates. Please, bookmark
this page and return occasionally. I frequently add new
thoughts.
Prices offered in
this database are strictly suggestions
Do not buy, sell, or bid on certificates based solely on
the opinions offered in this database.
Ideally, you should take a little time and compare my prices
with those you encounter. Then factor my prices, either higher
or lower, for your market. If you live in the U.S., my prices
may seem a little high. If you live in Europe, my prices
may seem substantially low.
I try to report prices, not affect
them
I have no involvement in buying or selling certificates.
I do not care whether a particular item sells for $10 or
a $100. I merely report what I see.
There are many
times when I cannot learn sales prices. Or when items
go unsold in auctions. In those instances,
I estimate selling prices based on other factors
-- collector demand, probable rarity, attractiveness, desirability,
location, condition, color, dates, printers, autographs,
and so forth.
Prices offered in this database
are lagging indicators
"Lagging indicators" are indicators that
follow markets. As prices rise and fall, my prices
will lag by days or months. Super-rare items only appear
on the market every few years, so my prices may lag by years.
The goal is to report prices.
Predicting prices is difficult because the market for collectible
certificates is "thin". While there may be a few tens of
thousands of collectors worldwide, only a fraction will be
interested in a particular item at a particular in
time. Many people may be interested in expensive certificates,
but only a few will be able to buy. Language barriers
further decrease the number of collectors who will participate
in auctions or buy from fixed price lists.
In short, the thinner the market, the harder
it is to predict prices.
Prices reflect items in average
condition.
Unlike coins and stamps, the population of collectible certificates
is very,very small. There are too few certificates to estimate
prices for certificates in condition categories.
It stands to reason that heavily canceled, stained, folded,
and torn certificates are worth less than certificates in
pristine condition. However, some certificates are unknown
in good condition. While average
condition may not be terribly attractive, it is usually
the only condition available.
Certificates
are collectibles
It is almost heretical to say this publicly. But, by themselves,
most certificates HAVE ABSOLUTELY NO INTRINSIC VALUE.
Considered
by themselves, collectible certificates are nothing more
than paper. Beginners do not want to admit that they are
collecting things with no value. But, this is one of the
most important steps toward understanding
how collectibles are priced.
The"value" of certificates resides
strictly in the fact that they are collectible.
Yes, collectibles may be highly sought after. But no matter
how many collectors want certificates, realize that collectible
certificates have no value except in the minds and the hearts
of the people who collect them.
Collectors' desires give value
to collectible certificates. Desire is tremendously powerful.
It is what gives enduring passion to this and other
hobbies. Desire
causes certificates to have value, and affects how high
those prices will be.
At the
same time, desire makes the hobby expensive.
Understand this concept and you will understand pricing.
Even raw beginners, if they think about it, already know
this. Imagine a situation where only one person wanted to
collect something. Would that item have any extraordinary
value? Certainly, not.
But what if two people want the same item at the same time?
And what if there is only one such item that they both
want? What would be the value be to those two people?
Whichever collector wants the item the most is the one willing
to pay the most. That person will set the value of the
object.
What about tradable certificates?
A miniscule percentage of collectible stocks and bonds
are still valid securities.
How do you know if certificates are still tradable? Contact
a professional. Go to my page
on Values as Securities to
learn more and find links to specialists in the field. Remember,
jJust
because certificates are uncanceled does not mean they retain
value as securities.
Also, be aware that NO U.S. bond can be redeemed for
gold.
See my discussion on the subject by clicking on Gold
Bonds and Scams and Hypes.
Also visit the U.S.
Treasury Department's web site.
Until the moment certificates
sell, ALL "price estimates"
are opinions
Let me emphasize that the value of every collectible is
determined at only one point in time. That is the time that a sale takes place
between one buyer and one seller.
Oddly, even when transactions
take place, buyers and sellers rarely agree on values.
They agree on
prices. Nothing else!
This is another critical distinction. At the moment of
sale, buyers usually think that certificates are
worth more than the prices they agree to pay.
At the same instant, sellers think their items
are worth more, or less, than they are agreeing to sell for.
After a period of negotiation, buyers and sellers temporarily
agree and make their deals.
Opinions change quickly, so estimated prices are exceedingly
liquid.
In fact, the perception of value is so liquid that buyers
and sellers often change their minds within seconds of
agreement. It is not uncommon for both buyers and sellers
to regret their agreements.
Every person in the hobby has different
opinions on prices
It is impossible to estimate prices based on everyone's
opinions. Therefore, the prices published here are "snapshots" of
opinions.
There is a paradox in creating price estimates: prices
are only correct when everyone disagrees. Ideally,
half of all interested observers should think my price estimates
are too high and the other half should argue that prices
are too low.
In other words, everyone should disagree
with me to some degree.
Seems kind of weird, doesn't it? If I am doing my job reasonably
well, almost everyone will disagree with my estimates.
I recognize the risk of valuing collectibles.
Therefore, I expressly accept no liability for implying
that any of these certificates have "value."
I repeat. Collectible certificates do not have "value."
They have collectible prices that change continuously.
What if I didn't offer opinions on
prices?
Theoretically, I could offer you a database of listings
and let you guess at prices. But a listing of certificates
without prices would be nearly worthless. So, I show you
ranges of prices at which buyers and sellers normally trade
certificates.
I expressly warn you that it is common to see certificates
sell for substantially more and substantially less than
my estimates. My goal is simply to offer collectors honest
opinions of prices based on historic selling activity between
buyers and sellers.
For the most part, I try to express opinions based on recent
price activity around the globe. Sometimes, there is no
published evidence of sales prices, so I must estimate with
nothing more than experience and gut feel. Reasonable people
will disagree.
Again, some collectors will think my estimates are too
low. Some will think them absurdly high.
I have no stake whatsoever in making prices appear either higher
or lower. I neither sell nor collect certificates. I am strictly
a cataloger.
Prices go up - and down
Do NOT buy a single collectible certificate if you are unwilling
to accept the certainty of price fluctuation. Theoretically,
prices rise over time. However, there is an equal possibility
that prices will go
down.
Of the prices listed in this database, I suggest that
prices for autographed certificates are most susceptible
to fluctuation. They are extremely sensitive to the ebb
and flow of demand.
The prices of autographed items reflect what is happening
in the autograph hobby. Autograph collecting is a separate
hobby that overlaps with the
collectible certificate hobby. Please, do not buy or sell
expensive autographed items until you understand the autograph
hobby and how autographs are priced.
I will stress this point one more time. Prices can and do
go down. This should be your most compelling reason to never
overpay. Yes, YOU may be willing to pay a high amount
for a certificate. But that does not mean the next person
will.
Prices are never uniform
Uniform prices do not exist in this hobby. It is merely
accidental if different sellers offer similar certificates
for the same price at the same time.
Certificate collecting is a global hobby. The prices paid in the
U.S. are different than those paid in Canada, Great Britain, Germany,
and the rest of Europe. Prices paid at shows are different than
those paid at auctions.
I show my price opinions as ranges. I suggest that most - but certainly
not all - transactions will likely take place between the high and
low price estimates.
Prices are expressed in U.S. dollars.
My price estimates fluctuate
I adjust prices up and down based on recent price activity. I change
approximately 200 prices per month.
I change price estimates constantly based upon sales.
While I factor price estimates for sales in the United States,
some certificates are known only from European sales.
North American railroad certificates routinely appear in
American, British, German, Belgian, and Swiss auctions and
fixed-price catalogs. Generally, prices are lowest in the
U.S. and highest in Germany. That difference reflects different
availability and different attitudes toward
collecting.
In general, I report the prices I see. If
items appear for sale only in Europe, then those are the
prices I report.
If items appear in the U.S. in many different venues, then
I report prices that reflect U.S. averages. Sometimes,
there is a wide disparity in prices. In those cases, I try
to report the prices I think the typical collector is likely
to pay. My goal is not to convince high-price dealers to
lower their prices. Nor do I try to convince low-price
dealers to raise their prices. That is the responsibility
of buyers. I merely try to report what I see.
How I estimate prices for
common items
I estimate the prices of common and scarce items differently. For
common items, I rely heavily on catalogs and fixed-price lists that
dealers publish. I do not use prices from retail stores, flea markets,
antique stores, or coin shows because those prices are wildly variable.
I generally start with a range of observed prices and factor in
personal observations about customer demand, rarity, attractiveness,
and current trends.
I also factor in recent sales of large numbers of certificates
which will affect certificate availability in the near future.
Generally, when hoards hit the market, they push prices
down for several years until certificates are fully dispersed among collectors.
How I estimate prices for rare
items
I depend almost exclusively on auction results from professional
auction companies to estimate the values of scarce and rare
items. I lean heavily on prices realized at recent auctions.
If rare items have not appeared for several years, I factor
in price growth slightly above inflation rates. I always
include auction commissions in my estimates.
Since I track auctions around the globe, I often see similar
items sold for hugely different prices from place to place.
Often, buyers in one sale will not know that similar
items are listed for sale elsewhere. Information is never
distributed evenly. Auction bidding, therefore, operates
in somewhat of a vacuum.
If two or more nearly identical certificates sell
in the same auction, they will normally sell for
different amounts, and both will commonly be below average.
I try to design my price range estimates to accommodate
most auction activity. There are many, many times, though,
when certificates sell significantly outside of the normal
range in one auction and sell quite normally in another.
Prices do NOT reflect amateur online
auctions
As a rule, I find that the prices realized on online auction
sites are artificially low. I believe that reflects two
realities.
First, there may only be a handful of people who will discover
a certificate in time to place bids. While there are millions
of people continuously bidding online, there may only be
three or four people who will find and bid on a single certificate.
Secondly, the sales ability of online sellers is often very
limited. Online auction sites (like eBay) require sellers
to promote their items just as they would in newspaper classified
ads. It is often difficult to properly describe certificates.
Moreover, images shown on electronic auctions sites are often
so poor and unattractive that bidders are reluctant to offer
high prices for shabby-appearing certificates.
Because pictures and descriptions tend to be so poor, online
auctions offer great buying opportunities for knowledgeable
collectors and dealers.
(Notice that I said amateur online auctions. There
are several highly reputable pros who sell online. They
are a completely different story. They are capable of attracting
large numbers of buyers and, therefore realize commensurately
higher prices.)
Prices are NOT based directly on rarity
Beginning collectors believe
that price reflects rarity.
That is not true.
Beginners must understand
this concept before they can move into the expert category.
Collector demand is the sole determinant of price. Collector
demand is a measure of how much collectors want something.
Yes, rarity affects collector
demand. But, there is not a one-to-one relationship.
As an example, take certificates from the Harrisburg
Portsmouth Mount Joy & Lancaster Rail Road Co. (HAR-465-S-50).
They
are quite attractive. Many
collectors want them. The certificates are not particularly
scarce, but there are too few to go around. Collectors generally
pay around $350 for certificates in good condition. Equally
scarce and less attractive certificates from other companies
usually sell for about $75.
Similarly, we can find incredibly
scarce items that often sell for under $50!
Such items include plain-looking, generic certificates prepared
with handwritten titles. Often, those certificates were used sparingly
during the early days of companies, before their engraved certificates
were finished. Those kinds of certificates may only be represented
by five to ten examples on the whole planet!
Yet, because they are unattractive, collectors do not find
them particularly desirable. So they do not generally pay
much for them, even though some are extremely rare.
Prices are highly variable
among dealers
You wil see a wide range of prices between
dealers who offer fixed-price lists. One dealer might offer
a certificate for $40. Another may price a seemingly identical
certificate for $20. Still another may ask $80.
In large auctions, you might even see those same certificates
sell for a only a few dollars when combined with other items in
large lots. Why the huge ranges?
Extraordinarily high prices might reflect:
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competitive bidding at well-attended auctions, |
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unrealistic dealer expectations, |
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knowledge of rarity, |
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ignorance of rarity, or |
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extraordinarily good condition. |
Unrealistically low prices happen because of:
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lack of competition at poorly attended auctions, |
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sales as part of large lots, |
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ignorance of rarity, |
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large or aging inventory, |
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forced liquidation, or |
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poor condition. |
Learn how dealers price
their certificates
All dealers develop unique pricing strategies. Some
lean toward high prices. Others try to keep their prices
low, even at the expense of profit.
Study dealer price lists for a few months and you will understand
their individual habits. Their prices will rarely match
my estimates exactly. Shop around.
In the United States, it is generally understood that dealers'
"list prices" are not necessarily the prices at
which sales take place. Dealers commonly negotiate prices
with buyers. Prices drop when buyers want several items.
Prices drop for reliable and friendly buyers. Treat dealers
with respect and they will return the favor.
Remember that, just because dealers list high prices
in their catalogs, they are not necessarily inflexible.
One could argue that higher-price dealers might actually
be better long-term sources of certificates. They are likely
to be in business longer than low-price dealers. They are
likely to have more ability to deal on prices.
When buying from dealers, NEVER BUY SOLELY ON PRICE.
Price is only one variable. Consider condition, rarity,
appearance and so forth.
Prices at auctions
In every auction, you will encounter items that sell for absurdly
high and absurdly low prices.
Ignoring absurd prices, experts generally
agree that auction prices reflect current collector demand.
Nonetheless, prices from any single auction may be misleading.
That is because pre-sale promotion and attendance dramatically
affects prices.
Professional auctions can be divided into live auctions
and mail-bid auctions. Auction houses that specialize in
collectibles usually combine live, mail, phone, and
electronic bidding.
In auctions of collectibles, auctioneers sell items at frantic
paces of 100 to 150 lots per hour. Floor bidders must
pay very close attention.
If you attend live auctions, you will notice that the attention
of participants varies throughout sales. During periods of
low interest, items often sell for less than they would earlier
or later in sales. During periods of high interest, "bidding
fever" often forces prices overly high.
Be cautious
the first time you try to buy at a live auction. Pay attention.
In planning your bids, be sure to factor in the commission
you must pay the auction house. And never, never, never
bid on anything unless you have inspected it first.
Prices are dependent on need
Theoretically, no collector really needs any collectible.
In practice, collectors desperately need to collect. The
more they need to collect, the more they are willing
to pay.
But there is also the issue of time to consider. Collectors
who want certificates immediately are usually
willing to pay more than collectors who can wait longer.
In general, the suggested prices in this database reflect
the prices that leisurely collectors would likely pay. When
collectors want certificates quickly, they must be willing
to pay more.
Prices depend
on marketing techniques
Most collectors, including very advanced collectors, are
susceptible to marketing. All dealers and professional
auction houses use marketing tactics to increase sales.
It is not unethical to inform collectors when items
are rare, highly sought after, or in extra-good condition.
However, not all marketing is true. Marketing statements
that were true yesterday may not be true today. There
are many examples of items that were once truly
rare that are substantially more common today.
Marketing is designed to elicit emotional
responses from collectors, and thereby get them to offer
more money. Whether you like it or not, marketing works.
In other words, marketing affects prices.
Different classes of collectors
collect differently
Based on my conversations with all sorts of collectors over
the years, I am convinced that different classes of collectors
share the same general motivations for collecting.
The same forces and passions seem to drive both rich and
poor, experts and beginners.
However, I think there are major differences in the ways the
various groups collect.
It appears that the attitudes toward pricing and valuation
differ radically between rich collectors and
those of modest means. At this
fortunate time, certificate collecting is not just a rich
person's game.
However, collectors with limited
budgets are the most sensitive to valuation.
Yes, this seems obvious. But less obvious
is that I must be very cautious when I estimate
prices for less expensive certificates.
At the other end of the economic scale, collectors with
unlimited budgets are much less sensitive to price. In
that realm, acquisition outweighs price. As prices go higher
and higher, the less consumed with price those collectors
become. I am not saying rich buyers are frivolous. I
am simply saying they are more concerned with collecting
than actual expenditures.
Why am I even mentioning this concept? Because it directly
affects how I estimate prices for extremely rare and desirable
certificates. It is very common to see dramatically
large variations in prices for "high class" certificates
from sale to sale. It is very common to
see price swings of several hundred dollars for seemingly
similar items. It is a rule that you will see even
larger price swings when super-rare autographed certificates
cross auction blocks.
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